Monday, April 11, 2016

THIXOTROPIC, about the brand name

Thixotropic describes a viscous material that becomes more fluid in response to mechanical action. In other words, the more you work it the easier it gets. I chose that name to reflect my intent to develop and promote well-designed aids to make dignified living a little better.

More than that, Thixotropic, as a name is personally symbolic. Among some technically minded fine art painters, a truly thixotropic oil painting medium has the magical quality that allows them to work "wet over wet." So instead of having to wait day or weeks for each layer of paint to dry, an artist can work longer and complete a painting in a single sitting. I appropriated the word thixotropic to reflect my belief that if given the right sort of pen, an arthritic writer can keep writing longer without cramping, fatigue, or other pain.

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