Bryce G. Rutter of Metaphase Design Group gave a lecture today at the Chicago Housewares Show. His lecture was about the importance of design for Boomers. Specifically, making products easy to use for seniors that have reduced strength, less flexibility and weaker eyesight, etc. BUT at the same time making them not look like medical devices or nursing home furniture. Exactly! Someone gets it.
But something of which he reminded me was the "total user experience", not just with the product itself, but starting with how the customer finds and purchases the product, how it gets delivered and the packaging in which it arrives. It made me think of how the commodity pens that I sell arrive from amazon in a plastic bag with with a bar code slapped on front. That may be fine for an inexpensive ballpoint, but that will not do for the one I'm designing now. I guess I need to start working on the attractive packaging for an attractive pen, because feeling good about what you bought begins with seeing it for the first time. You open the amazon box and there it is! Like they say, you only get one chance to make a good first impression.
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