My business strives to build a total user experience around
products uniquely suited to the practical needs of their users. My business
refuses to compromise the essential function of any product for incidental
benefits.
My business strives to provide elegantly design each product
to match its intuitively obvious purpose. My business refuses to undermine the
effectiveness of any product for the sake of superficial appearance.
My business strives to solve my customers’ problems in the
most direct way. My business refuses to let ease of production take precedence
over the purest expression of a product’s purpose.
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